For Immediate Release · Friday, 28 August 2026
London, UK. Profenx today announces the launch of its third talent-led media venture, partnering with respected Newcastle United journalist Liam Kennedy to scale Inside NUFC across newsletter, website, YouTube and wider digital channels.
With years of experience covering Newcastle United, Liam has built a strong relationship with supporters and established himself as a trusted and recognisable voice within the Newcastle United community.
Inside NUFC marks Liam's move into building an independent, direct-to-audience media brand, combining his editorial expertise and personality with the unique infrastructure provided by Profenx.
The partnership will enable Liam to focus on creating distinctive content for Newcastle United supporters, while Profenx supports the growth, production and commercial development of the brand.
This latest launch continues Profenx's strategy to develop a scalable network of talent-led media brands, where journalists operate as businesses in their own right.
Profenx's Martin Crawford, said:
“Audiences want trusted voices, strong personalities and genuine expertise, and that is something individual journalists and creators are uniquely positioned to deliver.
Profenx takes care of the whole growth infrastructure, giving journalists the freedom to focus on what they do best, great content and meaningful relationships with audiences.
Liam is a perfect fit for what we are building. He has a strong connection with Newcastle supporters, a wealth of experience and the credibility to build something genuinely special. Inside NUFC represents another important step in our ambition to create a best-in-class network of talent-led sports media brands, and we can't wait to see where Liam can take it.”
Liam Kennedy said:
“Today marks the launch of Inside NUFC, and there's a huge amount of potential. I'm looking forward to building something that I can fully drive, and that the fans love.
Working with Profenx means I can focus on creating great content and building a relationship with the fans, while they take care of all the infrastructure around the brand, and accelerate its growth across all of the key platforms.”
Profenx is a disruptive digital publishing business, operating multiple specialist brands in high value markets around the world.
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