Profenx Hires Jade Power to Drive Commercial Strategy

London, UK. Profenx today announces the appointment of Jade Power as Chief Revenue Officer. Jade has deep experience in advertising products, partnerships, audience intelligence, UX optimisation, and diversified revenue models. She was most recently Monetisation Director at National World plc, overseeing sustained growth in the company's digital monetisation.

Jade joins Profenx with immediate effect.

Driving Revenue Growth for Multiple Brands and Creators

In this newly created role, Jade will spearhead the development of a single monetisation infrastructure supporting large numbers of masthead and talent brands. This platform combines advertising technology with Profenx's content and audience capabilities to provide a uniquely holistic solution.

Profenx's John Rowe commented:

“We are delighted to welcome Jade to our newly launched business. She has a unique combination of skills and networks across the digital monetisation sector. Jade will be driving the development of our platform for our own brands and partners, as well as building revenue solutions for third party publishers.”

Shaking Up Digital Publishing

Jade Power said:

“I am thrilled to join Profenx and work with the team to move digital publishing into a new era. We share a vision which is focused on understanding today's digital customer and delivering high growth solutions for the future.”

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Who is Profenx?

Profenx is a media technology company focused on building profitable, talent-led content businesses.

The company is creating a platform that combines technology, data and commercial infrastructure to help journalists and creators grow sustainable media brands, bridging the gap between traditional publishing and the rapidly expanding creator economy.

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