For Immediate Release · Monday, 15 June 2026
London, UK. Profenx today announces the appointment of James Trembath as Head of Content Production and Distribution. James has 20 years of experience encompassing journalism, design, production and distribution. He was most recently Head of Video and Digital Production at National World, spearheading enormous growth in video output, audience and revenue.
James will join Profenx in summer 2026.
In this newly created role, James will lead the development of a single infrastructure supporting large numbers of masthead and talent brands. This platform enables a focus on high value, original content, using AI to massively scale production and distribution.
Profenx's Alan Renwick commented:
“We are looking forward to James joining our newly launched business. He has a unique combination of skills across both the journalistic and creator sectors, and brings a systematic approach to developing scalable workflows and technology. James will be the lynchpin in building our platform to support huge numbers of publishing and talent brands, and will be key in guiding the growth strategy for each of those brands.”
James Trembath said:
“I am very much looking forward to joining Profenx as they develop a model and a platform that can truly shake up the digital publishing sector. They share my view of digital consumption as increasingly video first, and led by talent brands.”
Profenx is a media technology company focused on building profitable, talent-led content businesses.
The company is creating a platform that combines technology, data and commercial infrastructure to help journalists and creators grow sustainable media brands, bridging the gap between traditional publishing and the rapidly expanding creator economy.
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