For Immediate Release · Thursday, 11 June 2026
London, UK. Profenx Sport, the sports media division of Profenx, today announces the appointment of Terry Flewers as Head of YouTube, marking a significant step in its strategy to build a leading network of creator-led sports media brands.
Terry Flewers is a prominent figure in football fan media, best known for founding and growing The Football Terrace into a widely recognised and commercially successful YouTube channel. He joins Profenx Sport with immediate effect.
In this newly created role, Terry will lead the development of Profenx Sport's YouTube ecosystem, identifying, onboarding and scaling sports creators through the company's platform. The model combines creator authenticity and audience loyalty with Profenx Sport's capabilities in production, distribution, data and monetisation.
The appointment reflects Profenx Sport's ambition to become the partner of choice for sports journalists, creators and fan media operators seeking to build sustainable, audience-first media businesses.
Profenx's Martin Crawford commented:
“YouTube is at the heart of the modern content economy, and our ambition is to build one of the most effective creator networks in the market.
By pairing exceptional creative talent with Profenx's platform, we can accelerate growth, enhance output, and unlock significantly greater commercial returns. Terry brings both credibility and practical experience, and he is perfectly placed to lead this next phase of our strategy.”
Terry Flewers said:
“What stood out immediately about Profenx is the clarity of its vision and the strength of its execution model. This isn't just about supporting creators, it's about fundamentally scaling what they can achieve.
There is a huge opportunity to help creators grow faster, reach wider audiences, and build more valuable businesses. I'm excited to be joining at such an important stage and to start working with creators across multiple sectors.”
Profenx is a media technology company focused on building profitable, talent-led content businesses.
The company is creating a platform that combines technology, data and commercial infrastructure to help journalists and creators grow sustainable media brands, bridging the gap between traditional publishing and the rapidly expanding creator economy.
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